I guess I should put the explanation up front, lest I get in trouble with the folks who don’t like it when I make them look stuff up. So, in case you aren’t aware. R.O.I. stands for return on investment and it’s a typical, albeit often meaningless (in my opinion), measure of the value of a purchase/project. That said, in this case, I happen to like the expression. Next week’s one-liner will be “when you need 73 words to explain your one-line Wednesday post, please reconsider.”
I heard this recently while attending a seminar. We were discussing a planned effort to make an information system an even more satisfying experience for the people who use it, when a friend said:
“The ROI of perfection is very low.”
I liked the expression the minute I heard it. I’ve often repeated a similar bit of advice to the designers and programmers working for me:
“Perfect is the enemy of good enough.”
But, I think the ROI version is more “professional” and, unfortunately, including a buzz-word often helps get peoples’ attention.
The reason I picked this expression for today, has to do with the photos I tried to take this past weekend. First off, I think the photos I envisioned were better than the ones that were possible. Second, Maddie. I took these while walking Maddie, and I tried the “get closer to your subject” approach, but kneeling seems to mean “I want to play with you” in dog. Third, I’m still trying to figure out the Close-up mode on this camera, which seems to lie somewhere between normal photo and macro.
Unlike my first attempt, I kinda like the photos in the Gallery: