That’s not a typo. This isn’t a post about Facebook’s research and development. This post is about Facebook’s razzle-dazzle attempts to get me to spend more money. I’m sorry, that would be spend money – I’ve never spent my own money on anything Facebook.
I qualified that last statement because I did once place an employment ad on Facebook, when we were looking to hire a tech-support specialist. During the setup, I specified a market area of 25 miles (40 km) around Hartford, Connecticut. I added the job requirements and I explained that the job was on-premises – no telecommuting available. I was working with a Facebook “specialist” who suggested that we would probably get close to 100 responses. We received two responses – both from Taiwan.
These days, Facebook wants me to spend money to promote the No Facilities page I administer. They tell me with almost every post that “This post is performing better that 95% of other posts on your Page. Boost it to get more great results.”
No thanks Facebook.
There are really only a small handful of people who follow this blog on Facebook. I know them, and I appreciate their views, likes and comments. However, in Facebook’s twisted world view, those likes, comments and views add up to more than they should. In the first place, Facebook considers me to be a visitor to my Page. Several years ago, it was up to individual users to change their identity. I could log in and then identify as No Facilities. Now, Facebook makes this determination “intelligently” on my behalf. Here’s how that works:
I get a notification that there’s a new post on No Facilities.
I get a notification that Person-A reacted to that post.
I get a notification that Person-A liked that post.
I get a notification that Person-A left a comment on that post
I get a notification that there is new activity on No Facilities.
I get an offer to “Boost” my post.
I Like Person-A’s comment.
I Reply to Person-A’s comment.
I get a notification that Dan Antion liked a comment by Person-A.
I get a notification that Dan Antion replied to Person-A’s comment.
Person-A replies to my comment.
I get a notification that Dan Antion and Person-A replied to Person-A’s comment.
I get a different notification saying “Dan Antion replied to Person-A’s comment on a link that I shared.
I get a notification that my post is performing better than 95% of my other posts. Would l like to “Boost” it?
I get a notification that Faith Antion and Person-A like my link and that I should help them see future posts by inviting them to Like my page (they already do).
Also, while Person-A is reading, liking and commenting to my post, he notices that there are two older posts that Facebook never bothered to notify him of. That’s because I won’t pay them to “Boost” my posts.
I have sat back and watched as three people (two of whom are me) engaged in a series of back-and-forth comments and pushed a post to an all-time high level of “engagement.” It’s crazy, and it’s all part of a razzle-dazzle scheme to count every bit of “unique” activity so it can be used to justify advertising, promoting and to show that there’s still life left in Facebook.
This post is part of Linda G. Hill’s wonderful way to start each new year – Just Jot January. Today’s prompt is “Dazzle” and was provided by – Debbie at Debbie Gravett. Please visit Debie’s site and join me in thanking her for the prompt.