I have been struggling with participating in WATWB due to my involvement with Thursday Doors. Fridays and Sundays are now busy Door-Days, and Saturday and Monday are normal days for me to post. I may have to double-up on Sundays, although posting twice in a day is something I don’t like doing to my readers. I tried posting WATWB on Tuesdays, but that sets up a six-day streak, which is something else I try to avoid. Of course, I’m probably overthinking this, as I am wont to do.
Since there is no Thursday Doors Recap this week, I bring you a wonderful bit of technology – Legos made from recycled water bottles. An article in a ThomasNet newsletter quoted Tim Brooks, the Vice President of Environmental Responsibility at the LEGO Group, as saying:
“We’re committed to playing our part in building a sustainable future for generations of children… We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use.”
Tim Brooks — Vice President of Environmental Responsibility — LEGO Group
That Lego has a Vice President of Environmental Responsibility, is inspiring, but not unexpected as you will learn if you read the full (short) article. If, on the other hand, you would like the folks at ThomasNet to explain it, you can watch a short video here.
The “We are the World” Blogfest continues, well into its third year. This blogfest’s goal is to spread the message of light, hope and love in today’s world. We are challenging all participants to share the positive side of humanity. We hope to share the stories that show kindness, compassion, hope, overcoming challenges and in general, the impressive resilience of the human spirit. Click HERE for more information, guidelines and the hosts for this month’s event. Click HERE to visit the #WATWB Community Facebook page.
No Facilities 
Interesting article to read. The financial investment must be substantial. It is nice to see a company step up and take that hit for the environment. Now they just need to figure out the colors!
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It is good to see them do this. It has to be doubly hard to meet the manufacturing challenge and meet all the brand expectations at the same time.
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Good for Legos thinking about more than their wallets. I hope other companies take the hint!
Very near us in Goshen, NY, we have a LEGOs Land park that opened this year. I hope it does well and entertains kids for years to come.
Ginger
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I hadn’t heard about that park, Ginger, I hope that does well. LEGO’s US headquarters in about 10 miles from here in Enfield, CT. They have always been a wonderfully supportive member of the community. I’m not surprised that they are making this move, but it’s still great to see.
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Thank you, Dan, for sharing the We Are The World information. I went to the site and remain greatly moved. There’s so much that is beautiful, endearing in life and I’m grateful for the WATWB’s effort – and yours – to make that known. 💗
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My pleasure, Gwen. I have tried to support this effort since they began. It seems easy, one Friday a month, but it’s amazing how often that last Friday is a conflict. Still, I think it’s worth the effort, and I want to find a way to make it work.
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I hope they can figure out how to add their colors to the material. We’re huge Lego fans in this family!
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I do, too. We are also huge fans, and the color matters. I’m sure they will get there.
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Way to go, Lego! I still have my kids old Legos. I was given strict orders to never toss their comic books, baseball cards or Legos.
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We still have Faith’s Duplos and Legos. Her artwork from art school, she said we can toss. Her Legos? Nope. (We still have the artwork).
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That is so cool! As a huge lego fan it makes me feel better knowing they are environmentally conscientious. 👏🏻
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I, too, am impressed and excited. I think they can influence others by doing this,
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I agree and sure hope so!
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It’s nice to read about companies doing the right thing. There is a LEGOLand park not to far from our home that I’ve never visited… maybe I should check it out.
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I think that would be fun.
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I think very few people outgrow Legos, and that has to be a sign of hope! To bring light into this darkness is a wonderful thing!
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I could start playing with them right now :-)
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Cool. I would prefer to collect wood toys but if it must be plastic, better it be as environmentally friendly as possible.
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Good point. LEGO’s ate the best.
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Thank you for sharing this information about Lego. My first reaction was, “How are they going to color those?” I see they still do not have that figured out
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I’m guessing they will, John. And I’m guessing they will get the colors to match.
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Yes indeed.
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Great idea, I’m glad they are using recycled material, every bit counts! Thanks so much for posting and for being a part of #WATWB! Hope you have a fantastic week! :)
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It’s my pleasure Belinda. I want to be able to support #WATWB, I think it’s a great blog hop.
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Hi Dan – it’s great companies are thinking their way round the problem of plastic … so much to do. I keep hearing about the prototypes … our scientists are moving us forward – now we have to gather all that rubbish in … but really good to know LEGO are doing something. Great #WATWB post – thank you – Hilary
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Thanks Hilary. If they can show that you can do the right thing and make a profit, I think others will follow.
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I like what he had to say!
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Me too!
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Sigh, I lost you again. I have to be more diligent in checking to make sure I’ve got you. Great story about Lego! They formed a major part of my childhood. Great post.
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Our daughter loved her Legos.
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This is smart! Good on the company recycling plastic – I really hope they get the colour story sorted. Thanks Dan, great post for #WATWB and hopefully an inspiration for other companies to follow suit in whatever they manufacture.
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I do hope they figure out the color and then lead others
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That’s so cool. It will interesting how they will be able to color them.
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I’m glad you picked up this story. It really is important! Way to go, LEGO!
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I was happy to find this one, JoAnna. Everyone can relate to LEGOs, and if they can do it, why can’t other companies?
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Exactly!
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Hi Dan I also try to avoid posting twice in a day, even on my different blogs. I love this post, it’s great when corporates put their weight behind doing the right thing.
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I will figure this out, Robbie. I like the stories people find for WATW and I think it’s important to share them.
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I am sure you will. These posts are only once a month.
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