Looking Toward Sustainability – #WATWB

I have been struggling with participating in WATWB due to my involvement with Thursday Doors. Fridays and Sundays are now busy Door-Days, and Saturday and Monday are normal days for me to post. I may have to double-up on Sundays, although posting twice in a day is something I don’t like doing to my readers. I tried posting WATWB on Tuesdays, but that sets up a six-day streak, which is something else I try to avoid. Of course, I’m probably overthinking this, as I am wont to do.

Since there is no Thursday Doors Recap this week, I bring you a wonderful bit of technology – Legos made from recycled water bottles. An article in a ThomasNet  newsletter quoted Tim Brooks, the Vice President of Environmental Responsibility at the LEGO Group, as saying:

“We’re committed to playing our part in building a sustainable future for generations of children… We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use.”

Tim Brooks — Vice President of Environmental Responsibility — LEGO Group

That Lego has a Vice President of Environmental Responsibility, is inspiring, but not unexpected as you will learn if you read the full (short) article. If, on the other hand, you would like the folks at ThomasNet to explain it, you can watch a short video here.

The “We are the World” Blogfest continues, well into its third year. This blogfest’s goal is to spread the message of light, hope and love in today’s world. We are challenging all participants to share the positive side of humanity. We hope to share the stories that show kindness, compassion, hope, overcoming challenges and in general, the impressive resilience of the human spirit. Click HERE for more information, guidelines and the hosts for this month’s event. Click HERE to visit the #WATWB Community Facebook page.


  1. Interesting article to read. The financial investment must be substantial. It is nice to see a company step up and take that hit for the environment. Now they just need to figure out the colors!

    Liked by 2 people

  2. Good for Legos thinking about more than their wallets. I hope other companies take the hint!

    Very near us in Goshen, NY, we have a LEGOs Land park that opened this year. I hope it does well and entertains kids for years to come.

    Liked by 1 person

    • I hadn’t heard about that park, Ginger, I hope that does well. LEGO’s US headquarters in about 10 miles from here in Enfield, CT. They have always been a wonderfully supportive member of the community. I’m not surprised that they are making this move, but it’s still great to see.


  3. Thank you, Dan, for sharing the We Are The World information. I went to the site and remain greatly moved. There’s so much that is beautiful, endearing in life and I’m grateful for the WATWB’s effort – and yours – to make that known. 💗

    Liked by 1 person

    • My pleasure, Gwen. I have tried to support this effort since they began. It seems easy, one Friday a month, but it’s amazing how often that last Friday is a conflict. Still, I think it’s worth the effort, and I want to find a way to make it work.

      Liked by 1 person

  4. Hi Dan – it’s great companies are thinking their way round the problem of plastic … so much to do. I keep hearing about the prototypes … our scientists are moving us forward – now we have to gather all that rubbish in … but really good to know LEGO are doing something. Great #WATWB post – thank you – Hilary

    Liked by 1 person

  5. This is smart! Good on the company recycling plastic – I really hope they get the colour story sorted. Thanks Dan, great post for #WATWB and hopefully an inspiration for other companies to follow suit in whatever they manufacture.

    Liked by 1 person

Add your thoughts or join the discussion. One relevant link is OK, more require moderation. Markdown is supported.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.